Chongqing Design Empowerment Industry Matchmaking Event and Food Packaging Design Competition Awards Ceremony Held in Dianjiang, 122 Works Honored

On October 29, the Chongqing Design Empowerment Industry Matchmaking Event and Food Packaging Design Competition Awards Ceremony was held in Dianjiang. Tang Shouyuan, Party Leadership Group Member and Deputy Director of the Chongqing Municipal Commission of Economy and Information Technology, and Liu Zhen, Deputy Secretary of the Dianjiang County Party Committee and County Mayor, attended the event. More than 100 participants attended, including relevant departments of the Municipal Commission of Economy and Information Technology, relevant Dianjiang County departments, economic and information departments from various districts and counties, as well as representatives of award-winning teams, food enterprises, and financial institutions.

 

Multi-dimensional Collaboration
Rich Competition Results and Substantial Outcomes

The Chongqing Food Packaging Design Competition, hosted by the Chongqing Municipal Commission of Economy and Information Technology, was officially launched in December 2025. The competition adheres to the principle of design-driven industrial upgrading, focusing on pain points and difficulties in the food packaging industry, and incubating design solutions that combine aesthetic creativity, practical value, and implementation feasibility. The competition solicited works globally, covering all districts and counties in Chongqing, domestic cities such as Chengdu and Wuhan, as well as countries and regions including Singapore. A total of over 1,000 design solutions were received. After multiple rounds of rigorous, standardized, fair, and impartial review, 122 winning works were ultimately selected. The event was rich in content and pragmatic and efficient, featuring guest speeches, award presentations, project signings, and thematic sharing sessions, along with supporting activities such as an exhibition tour of works and field research. Participating representatives visited the “Dianjiang Good Design” exhibition hall and Chongqing Shengxiangyuan Food Co., Ltd., experiencing firsthand the vibrant practice of design empowering the specialty food industry.

Tang Shouyuan, Party Leadership Group Member and Deputy Director of the Municipal Commission of Economy and Information Technology, stated in his speech that Chongqing, as an important modern manufacturing base in China, is fully advancing the construction of the “33618” modern manufacturing cluster system, strengthening industrial design entities, cultivating high-quality design platforms, and creating benchmark design works to continuously consolidate the foundation for design-empowered industrial development. He noted that Dianjiang has promoted industrial design to reach the county level and empower specialty industries, forming a replicable practical case. He expressed hope that all localities will proactively focus on enhancing design value, continuously optimize the industrial ecosystem, promote quality and efficiency improvements in the design industry, and cultivate more “Chongqing Design” masterpieces that are well-known and far-reaching.

At the event, guests presented certificates and trophies to the winning teams of the Braised Food Brand Creativity Award, Innovation and Creativity Award, and the First, Second, and Third Prizes. The winning works closely align with market demands, deeply integrate Bayu cultural elements, and focus on green and low-carbon development, lightweight design, and new consumer scenario innovation. Many works have achieved innovative breakthroughs in material selection, structural design, preservation performance, and cost control, with outstanding industrialization potential that can effectively help enterprises enhance their brands and expand their markets. For example, Chongqing Tianyou‘s “Zhi Benzhi Light Meal Smile Cup” product, relying on an entirely new design, drove the expansion of the low-temperature light meal yogurt category, with the series generating over RMB 10 million in new output value. Chongqing Lilai Food’s Australian Angus Beef Gift Box, with its distinctive visual identity and premium gifting experience, appeared multiple times at China-Australia international exchange events in 2026, becoming a “taste business card” showcasing premium Australian beef and Chongqing‘s manufacturing strength.

 

Signings and Implementation
Creative Designs Move from Blueprints to Production Lines

The event also held a centralized signing ceremony for competition projects, accelerating the transformation of creative designs from blueprint proposals to production front lines. Chongqing Xiangliao partnered with Sino-Singapore (Chongqing) Industrial Design Co., Ltd. to customize and develop international packaging for noodle seasonings adapted to the ASEAN market, facilitating design going global, with the project expected to reach 10 overseas target markets. Chongqing Huachengxing Juice joined hands with Yuhai Industrial Design Research Institute to create a healthy and portable new packaging for Wanzhou Rose Orange NFC “single-serve” juice. With a novel appearance and better user experience, the new packaging increased user satisfaction by 40% during the trial sales phase, boosted repurchase rates by 28%, and significantly enhanced brand reputation. Taiji Group collaborated with Chongqing Yunduo Design to complete a design upgrade for its enzyme liquid product series, enhancing terminal recognition and efficiently reaching young health-conscious consumers, with product sales conversion rates significantly improved. Chongqing Xuanbang Agriculture partnered with Chongqing Yizhong Guandian to optimize the packaging system for polygonatum tea, polishing the identity of agricultural specialty products, enhancing product added value, and achieving a premium space increase of over 20%. The concentrated implementation of a large number of projects profoundly interprets the competition’s positioning: closely aligning with real industry needs to solicit systematic solutions and truly closing the loop of creative achievement transformation.

 

Exchange of Ideas
Multiple Parties Explore New Paths for Design Empowerment

During the thematic sharing session, representatives from government, enterprises, design institutions, and financial institutions took the stage to share practical experiences in design-empowered industry development. The Dianjiang Commission of Economy and Information Technology released a series of achievements from “Dianjiang Good Design,” sharing the exploration path of industrial design reaching the county level and serving the local food industry. Chongqing Tianyou shared experience in applying new processes and materials, exploring how to balance packaging preservation, portability, and visual expression under controllable costs. The Singapore Pinch Design team brought an international perspective, sharing how to transform Chongqing‘s local IP into international brand language and leveraging packaging design to help local food go global. China Merchants Bank presented its “Science and Technology Innovation Loan” product, precisely supporting industrial design science and technology innovation entities and nourishing the creative industry with financial resources.

This event built a multi-party collaborative platform for government, enterprises, designers, and financial institutions. It is a vivid practice of Chongqing connecting the entire chain of “design creativity—industry demand—implementation and application” and empowering the manufacturing industry through design. Next, Chongqing will continue to deepen design empowerment for the construction of the “33618” manufacturing cluster, continuously tap the innovation potential of food packaging, accelerate the transformation and implementation of design achievements, and fully boost the high-quality development of the city’s manufacturing industry through design.