The 2nd Huahe Cup”IIZI” – 2025 National AI·IP Creative Design Competition and the 1st “1121 Designers’ Day” in Chongqing China

Chongqing, China — The curtain rises on the 2nd Huahe Cup “IIZI” National AI·IP Creative Design Competition, together with the inaugural “1121 Designers’ Day”, marking a new milestone for China’s design and cultural innovation sector.

Positioned as a national, industrialized, and international benchmark for AI-driven IP creative design, this year’s event integrates original design, IP incubation, commercial transformation, and global communication. Guided by the principle of “Design as an Asset, Creativity Can Be Estimated,” it aims to empower designers with technological innovation and transform creativity into measurable economic value.

Building an AI + IP + Design Ecosystem

The competition introduces the “Trinity Ecosystem” — combining AI empowerment, IP creation, and Designers’ Day celebration.
Through competitions, exhibitions, and industry festivals, it builds a dynamic platform for creative talents to connect with investors, brands, and incubation partners. Excellent works will enter the IIZI incubation pool, supported by blockchain-based copyright confirmation, AI-assisted creation tools, and multi-channel commercialization pathways.

Relying on Chongqing’s strong industrial base and its designation as China’s first “City of Design” in western China, the Huahe Cup aims to establish a national hub for original IP and cultural innovation, contributing to the city’s growing creative economy worth over 200 billion yuan.

Competition Theme: “Design as an Asset — The Value of Creativity Can Be Estimated”

This year’s theme highlights the economic and cultural value of design.
Designers are encouraged to treat their works not merely as artistic expressions but as intellectual assets—verifiable, tradable, and sustainable through digital technologies such as AI and blockchain.
By connecting creativity with commercialization, the competition helps transform design achievements into cultural capital that drives industrial growth.

Organizers and Partners

The competition is guided by:

• China-Singapore (Chongqing) Demonstration Initiative on Strategic Connectivity Administration Bureau

• Chongqing Jiulongpo District Government (Commerce, Culture, Tourism, and Big Data Bureaus)

Hosted by:

• Media Art Professional Committee of Chongqing Vocational Education Society

• Chongqing University of Posts and Telecommunications

• Chongqing Arts and Crafts School

• Huazhi Future (Chongqing) Technology Co., Ltd.

• Chongqing Hua’er Travel Culture and Art Communication Co., Ltd.

Supported by over 50 universities, Hong Kong innovation institutions, and major enterprises across China and Southeast Asia, the event demonstrates broad cross-border collaboration in cultural and technological innovation.

Competition Highlights

1. Authoritative Jury Panel:
The judging committee includes masters of design, artists, economists, scholars, IP incubators, and brand leaders to ensure professional, fair, and transparent evaluation.

2. Full-Chain IP Incubation:
From Design → Ownership Confirmation → Valuation → Incubation → Commercialization → International Promotion,
the event establishes a complete innovation pipeline. Shortlisted entries receive blockchain certification, valuation reports, and opportunities for industrial cooperation via the IIZI Designer Platform.

3. AI and Blockchain Empowerment:
Designers are encouraged to leverage AI tools to enhance creative efficiency. All entries can undergo blockchain-based copyright registration, ensuring originality and fair competition.

4. The “1121 Designers’ Day” Celebration:
A grand annual festival featuring designer forums, exhibitions, markets, and performances will officially launch on November 21 (11·21).
With themed mascots, festival symbols, and designer awards, it aims to build a long-term cultural brand celebrating the power of creativity.

Competition Timeline

• Submission Period: October 10 – November 13, 2025

• Online Voting: October 20 – November 20, 2025

• Preliminary Review: November 14 – 16, 2025

• Final Review: November 17 – 21, 2025

• Award Ceremony & Designers’ Day: November 21, 2025

Awards and Incentives

The competition offers more than 500 honors across multiple categories, with total awards exceeding several hundred thousand yuan in cash and resources.

Top Awards Include:

• Future Star Awards (Top 1–5) — up to 20,000 yuan cash plus exclusive IIZI membership, media exposure, and IP incubation rights.

• Outstanding Works Award (20 winners) — cash prizes and inclusion in the IIZI commercialization pool.

• Emerging Works & Commercial Potential Awards — incubation support and product development opportunities.

• Outstanding Designer Award (20 winners) — honorary trophies, festival mascots, and professional promotion resources.

• Outstanding Organization Award — honoring institutions with exceptional participation and outreach.

Award-winning designs will receive global exposure through domestic and international exhibitions including Tokyo Design Week, Milan Design Week, and Angoulême Animation Festival in France.

Industrial Integration and Global Vision

The 2025 edition evolves beyond competition — it serves as an industry accelerator for China’s original design IPs.
Through partnerships with investors, brands, and cultural organizations, winning works will gain access to crowdfunding, licensing, auctions, and product incubation on the IIZI platform.

By aligning with global trends in AI, digital culture, and creative economy, the Huahe Cup fosters cross-border collaboration and promotes the internationalization of Chinese IP.

About the “1121 Designers’ Day”

November 21 marks a new cultural celebration dedicated to designers nationwide.
The “1121 Designers’ Day” will feature forums, exhibitions, awards, and creative markets, offering a platform for designers, artists, and entrepreneurs to exchange ideas and showcase innovation.
Festival icons such as official mascots, commemorative badges, and designer-themed merchandise will further enrich public engagement and create a sustainable cultural brand.

Core Vision

The Huahe Cup is more than a design competition—it is a gateway to the future of creative industries.
Through the synergy of AI technology, IP incubation, and cultural innovation, it aims to make design a measurable asset and position Chongqing as a national and global creative hub.

“The Huahe Cup and 1121 Designers’ Day together celebrate innovation as the soul of the new digital era,” said the Organizing Committee.
“We are committed to transforming creativity into value—and value into global influence.”

Official Hotline: +86-23-68381510
Official Email: [email protected]
Issued by: Huahe Cup Competition Organizing Committee
Date: October 10, 2025